How important is an email list?

An email list is directly connecting with a potential fan, more than (most) social media posts. With this, you can keep them in the know. Also, I've been told that labels LOVE THAT ****! I mean, they swallow it whole (I don't like how I phrased that). So how do you get someone's email without being too invasive?

The Rockstar Illusion

Close your eyes and think of the average night of your favorite artist? They're probably having the time of their (and your) life. They also seem to have a superpower of being immune to the consequential effects of extreme and constant hedonism... I want to point out that this is all in your head!

How to get press in the DIY era

There are PLENTY of places you can pitch your press. Think outside your circles into international waters, baby! If you don't know what your local press looks like, it's time to figure that out. It's as easy as searching Google or Instagram. They're not trying to hide from you, you just have to look through all the garbage out there.