An email list is directly connecting with a potential fan, more than (most) social media posts. With this, you can keep them in the know. Also, I've been told that labels LOVE THAT ****! I mean, they swallow it whole (I don't like how I phrased that). So how do you get someone's email without being too invasive?
Close your eyes and think of the average night of your favorite artist? They're probably having the time of their (and your) life. They also seem to have a superpower of being immune to the consequential effects of extreme and constant hedonism... I want to point out that this is all in your head!
There are PLENTY of places you can pitch your press. Think outside your circles into international waters, baby! If you don't know what your local press looks like, it's time to figure that out. It's as easy as searching Google or Instagram. They're not trying to hide from you, you just have to look through all the garbage out there.
Did you know that only around 10% - 20% of your followers actually see your posts? So how do we get to that other 90%? Well, you have to pay, of course! Duh. But all of this can get super expensive, super fast. We are on a budget, working the barista wage to make our creative ends meet. But for $365 a year, you'll be able to reach most of the people following you.